WHAT WE SOLVE

You built a business.
Not a brand decision filter.

Every decision feels high-stakes Teams ask you for everything Campaigns feel pressured and unclear Every decision feels high-stakes Teams ask you for everything Campaigns feel pressured and unclear
You’re the final brand call — always Agencies execute, but don’t think with you Your brand doesn’t feel consistent You’re the final brand call — always Agencies execute, but don’t think with you Your brand doesn’t feel consistent
Campaigns feel pressured and unclear Every decision feels high-stakes Teams ask you for everything Every decision feels high-stakes Teams ask you for everything Campaigns feel pressured and unclear

“My life mission is to make people understand
the power of brand, and how it compounds  
 for you and   your business.”

Priyasha Murarka

Founder, Qi Studio ·
Fractional Creative Direction

She partners with founder-led businesses through fractional
creative direction, leading the thinking and directing the creative
so they don’t have to carry it alone.

Her focus is brand and business alignment. It traces back to the
idea her studio is named for: Qi, the energy a brand carries, and
what happens when you let it flow the right way.

BOOK A STRATEGY CALL

“My life mission is to make people understand 
the power of  brand, and how it compounds 
for you and your business.”

Priyasha Murarka

Founder, Qi Studio ·
Fractional Creative Direction

She partners with founder-led businesses through fractional
creative direction, leading the thinking and directing the creative
so they don’t have to carry it alone.

Her focus is brand and business alignment. It traces back to the
idea her studio is named for: Qi, the energy a brand carries, and
what happens when you let it flow the right way.

BOOK A BRAND CLARITY CALL

The Impact

Real founders. Real transformations. Real results.

Cove Craft

ENGAGEMENT: CREATIVE DIRECTION

Cove Craft is a 3D Rendering and Artificial-Intelligence Media studio

THE PROBLEM:

What happens when the capability is there, the portfolio is strong, but no one can explain what makes you different — including the team selling it?

Founder impact:

Complete
Clarity

From creative functioning to actively converting positioning in 4 weeks.

Business impact:

10x
Growth

Studio went from pursuing scraps to running high-ticket retainer clients.

Brand impact:

Full
Alignement

Sales team and brand approach aligned across all business branches.

Jigsaw Thinking

ENGAGEMENT: CREATIVE DIRECTION

Jigsaw Thinking is a 1:1 coaching practice that helps founders build healthy businesses.

THE PROBLEM:

What happens when a business moves from a community model into 1:1 coaching, but the brand and team still operate like it hasn’t?

Founder impact:

Strategic
bandwidth

Clearer long-term vision, and the confidence to
delegate brand
decisions.

Business impact:

Shared
Language

SA team aligned around one brand, with a Brand Bible as the single source
of truth.

Brand impact:

Full
Alignement

A premium identity with three audiences (Core, Coaches, Founders) under one cohesive system.

Glow Staples

ENGAGEMENT: CREATIVE DIRECTION

Glow Staples is a hybrid beauty brand celebrating Indian brown skin, built around one outcome: glow.

THE PROBLEM:

Indian women who love their skin had no homegrown brand built entirely around glow. Not a product with glow in the name. A brand that owns the space.

Founder impact:

A Clear
Filter

A brand philosophy and launch framework that filters every product and campaign through one question.

Business impact:

Built to
Scale

A three-tier ecosystem priced in the mid-premium spot, structured to grow without losing identity.

Brand impact:

One Clear
Idea

Every product, price, and message ladders up to a single ownable word:
glow.

The Impact

Real founders. Real transformations. Real results.

Cove Craft

ENGAGEMENT: CREATIVE DIRECTION

Cove Craft is a 3D Rendering and Artificial-Intelligence Media studio

THE PROBLEM:

What happens when the capability is there, the portfolio is strong, but no one can explain what makes you different — including the team selling it?

Founder impact:

Complete
Clarity

From creative functioning to actively converting positioning in 4 weeks.

Business impact:

10x
Growth

Studio went from pursuing scraps to running high-ticket retainer clients.

Brand impact:

Full
Alignement

Sales team and brand approach aligned across all business branches.

Jigsaw Thinking

ENGAGEMENT: CREATIVE DIRECTION

Jigsaw Thinking is a 1:1 coaching practice that helps founders build healthy businesses.

THE PROBLEM:

What happens when a business moves from a community model into 1:1 coaching, but the brand and team still operate like it hasn’t?

Founder impact:

Strategic
bandwidth

Clearer long-term vision, and the confidence to
delegate brand
decisions.

Business impact:

Shared
Language

SA team aligned around one brand, with a Brand Bible as the single source
of truth.

Brand impact:

Full
Alignement

A premium identity with three audiences (Core, Coaches, Founders) under one cohesive system.

Glow Staples

ENGAGEMENT: CREATIVE DIRECTION

Glow Staples is a hybrid beauty brand celebrating Indian brown skin, built around one outcome: glow.

THE PROBLEM:

Indian women who love their skin had no homegrown brand built entirely around glow. Not a product with glow in the name. A brand that owns the space.

Founder impact:

A Clear
Filter

A brand philosophy and launch framework that filters every product and campaign through one question.

Business impact:

Built to
Scale

A three-tier ecosystem priced in the mid-premium spot, structured to grow without losing identity.

Brand impact:

One Clear
Idea

Every product, price, and message ladders up to a single ownable word:
glow.

Impact on
Founder

Impact on
Founder

  • Clearer brand direction and positioning
  • Shifted from “selling products” to building a real brand world
  • Clarity on how the brand should evolve as it scales
  • Confidence to make brand-led decisions across every touchpoint
  • Built a stronger founder presence through authentic content

Impact on
Bussiness

Impact on
Bussiness

  • Stronger differentiation in a crowded category
  • Created a highly marketable and social-first brand system
  • Created a scalable brand system for future growth
  • Expanded consistently across collaborations, pop-ups, and experience centres
  • Supported successful product launches while maintaining a cohesive brand experience

Impact on
Brand

Impact on
Brand

  • Developed a completely ownable visual language
  • Established a playful, recognisable personality
  • Positioned ROS as a bold, expressive lifestyle beauty brand rather than just another nail company
  • Unified packaging, website, social media, retail, and events under one brand language
  • Established ROS as a joyful, accessible, and memorable beauty brand

Checkout Our Full CASE sTUDY hERE

Impact on
Founder

Impact on
Founder

  • Greater confidence in pitching the business and its vision
  • Clarity on who to serve, what to offer, and where to grow
  • Stronger conviction in the long-term direction of the studio
  • Better articulation of Cove Craft’s value and expertise
  • More strategic decision-making across sales, partnerships, and brand
  • Confidence in building a scalable, future-ready creative business

Impact on
Bussiness

Impact on
Bussiness

  • Nearly 10x business growth through aligned brand and business strategy
  • Clear target audience and market focus
  • More aligned outreach and sales conversations
  • Better-quality leads and partnership opportunities
  • Stronger conversion through a clearer narrative
  • Improved alignment between brand and business goals
  • A scalable foundation for future growth

Impact on
Brand

Impact on
Brand

  • Distinct positioning in a competitive AI landscape
  • Cohesive visual identity and brand system
  • Clearer communication of expertise and offerings
  • Stronger connection between the brand and its audience
  • Internal and external alignment around a shared brand vision

Checkout Our Full CASE sTUDY hERE

Impact on
Founder

Impact on
Founder

  • Ritu gained clarity and confidence in how to lead and speak about her brand
  • She became the face of Akira and felt more connected to its purpose
  • She had a stronger framework for future growth and decision making

Impact on
Bussiness

Impact on
Bussiness

  • Akira stood out in a saturated yoga market
  • The brand became easier to communicate, market, and scale
  • The stronger identity helped create trust and consistency across touchpoints
  • The brand shifted from being yoga-only to becoming a larger lifestyle business opportunity

Impact on
Brand

Impact on
Brand

  • Akira developed a memorable and differentiated visual world
  • The brand became more inclusive, modern, and emotionally engaging
  • It evolved from “just another yoga brand” into a movement people wanted to be part of
  • The brand now has a connected ecosystem across visuals, language, photography, website, and social presence

Checkout Our Full CASE sTUDY hERE

Impact on
Founder

Impact on
Founder

  • Jaya became more comfortable putting herself forward in external communication
  • Built confidence as the public voice of WLC
  • Strengthened trust through authentic founder-led storytelling
  • Developed a stronger personal brand alongside the community
  • Led WLC’s vision with greater confidence and clarity
  • Built a stronger public presence while keeping the focus on the wider leadership platform

Impact on
Bussiness

Impact on
Bussiness

  • Created a scalable foundation for long-term growth
  • Improved clarity for diverse audience segments
  • Strengthened positioning for partnerships and collaborations
  • Enabled smoother launch of new programs and initiatives
  • Supported expansion into new cities while maintaining a consistent brand experience
  • Built a brand system that could scale across locations, teams, and future initiatives

Impact on
Brand

Impact on
Brand

  • Evolved from a community into a premium leadership ecosystem
  • Established a clear and cohesive brand identity
  • Built stronger emotional connection with its audience
  • Created a consistent experience across digital and physical touchpoints
  • Balanced aspiration with accessibility for women at different leadership stages
  • Strengthened recognition, credibility, and long-term brand recall

Checkout Our Full CASE sTUDY hERE

Impact on
Founder

Impact on
Founder

  • Stronger confidence in representing the Society externally
  • Greater clarity in communicating the Society’s purpose and impact
  • Increased confidence in presenting the organisation across public and professional platforms
  • Renewed pride among members, with the identity becoming something the community genuinely relates to and embraces

Impact on
Bussiness

Impact on
Bussiness

  • A scalable brand system that brings consistency across departments, initiatives, events, and campaigns
  • Stronger communication of the Society’s diverse initiatives beyond clinical practice
  • Better engagement with younger psychiatrists, volunteers, members, sponsors, and partner institutions
  • A clearer framework for future communication and long-term growth

Impact on
Brand

Impact on
Brand

A distinctive identity that balances medical expertise with compassion.
Stronger recognition and recall across every touchpoint.
Improved trust and emotional connection with both professionals and the wider public.
A future-ready brand that reflects the Society’s role as a leader in India’s mental health ecosystem.

Checkout Our Full CASE sTUDY hERE

From the people
who’ve been in the room

On some days, it felt like you cared about our brand more than we did. It was an absolute wonderful experience.

-Arooshi Dahiya

founder, oren

Working with QiStudio – Priyasha and Rajvi was great. Their work is meticulous and thoughtful. Every conversation felt considered, every recommendation grounded in real strategic thinking. They have a rare ability to take a founder’s instincts and turn them into something articulate and sharp. The brand finally feels like it knows what it stands for and how to say it.

-megh niwas

fOUNDER, blooms & leopard

Was a wonderful experience working with Priyasha and team! You guys really know what you’re talking about (there are no false promises or faff). I actually looked forward to the sessions because the energy and knowledge the team
brings is spot-on.

-ANURI SHAH

fOUNDER, the uchi store

It’s always great to work with Qi. It’s a personalized experience where team Qi becomes your team and the lines fade, only to work towards a great outcome.

-Deep Chhabria

APAC CREATIVE LEAD, NETFLIX

Really liked working with you folks. All the assets designed were great and you folks have definitely exceeded our expectations.

-SHIVAM BAHETI

LEAD GROWTH & BRAND, THE PANT PROJECT

It was wonderful ❤️ You brought my brand to life and I am truly grateful for that!

-Janine Vakharia

fOUNDER, nine by janine

On some days, it felt like you cared about our brand more than we did. It was an absolute wonderful experience.

Arooshi Dahiya

Founder, oren

Working with QiStudio – Priyasha and Rajvi was great. Their work is meticulous and thoughtful. Every conversation felt considered, every recommendation grounded in real strategic thinking. They have a rare ability to take a founder’s instincts and turn them into something articulate and sharp. The brand finally feels like it knows what it stands for and how to say it.

-megh niwas

fOUNDER, blooms & leopard

Was a wonderful experience working with Priyasha and team! You guys really know what you’re talking about (there are no false promises or faff). I actually looked forward to the sessions because the energy and knowledge the team
brings is spot-on.

-ANURI SHAH

fOUNDER, the uchi store

It’s always great to work with Qi. It’s a personalized experience where team Qi becomes your team and the lines fade, only to work towards a great outcome.

-Deep Chhabria

APAC CREATIVE LEAD, NETFLIX

Really liked working with you folks. All the assets designed were great and you folks have definitely exceeded our expectations.

-SHIVAM BAHETI

LEAD GROWTH & BRAND, THE PANT PROJECT

It was wonderful ❤️ You brought my brand to life and I am truly grateful for that!

-Janine Vakharia

fOUNDER, nine by janine

How It Works

1. Diagnosis

30 minutes to understand what’s broken. Full audit. What’s working, what’s not. What’s blocking growth.

2. Education

I teach you how your brand builds trust. Make brand decisions independently. Stop outsourcing decisions.

3.Support

Ongoing creative direction, in the trenches. Aligning teams, leading the work. Fully aligned.

4.Execution

When you need it built, not just planned. Full team deployed. Design, strategy, delivery, start to finish.”

Start with 30 mins.

One clarity session, Leave with a roadmap.
No sales pitch. Just strategy.

BOOK A BRAND CLARITY CALL